8 Reasons Every Ecommerce Site Should Get Serious About Video (article summary)

Mostly common sense but nice compilation of good points for video on e-commerce.


1. Video Attracts New, Relevant Search Traffic
Today, ebusinesses that utilize video assets are at an advantage, since Google is structuring its search engine results to reward sites that include video

2. Video Assets Can be Easily Syndicated
By syndicating video properties to multiple sites — including YouTube, the second largest search engine today — ebusinesses extend their reach to innumerable eyeballs. In addition to traditional channels, online video plays equally well via mobile networks, TV, and in-store screens

3. Videos Encourage Sharing
Videos are far more likely to be passed and shared than text-based pages.

4. Video Engages Site Visitors
Video provides a familiar user interface for site visitors

5. Video’s “Halo Effect” Drives Conversions
Video can give customers an in-depth view of a product or a demonstration that quells any hesitancy they might have about purchasing online.

6. Video Increases Customer Loyalty
Video newsletters are more likely to attract consumer attention.

7. Video Creates Online Personalization
By improving and tailoring the customer experience, online retailers in every sector have increased customer loyalty, conversion rates and average order price.

8. Video Production Costs Are Falling, ROI Is Rising
Two decades ago, the market struggled to replace the labor-intensive process of website management. Today we hardly think about the steps required to update or add web content: Images and text are now template-based, database-driven and easy to manipulate.