Day 1 of SXSWi 2013
|About 100 people in line BEHIND ME. While I was first in line, I was interviewed on video by Gay Gabrilska of Hipcricket. One of the panelists for the 5:00 pm session was Hipcricket's VP of Sales.|
The 3:30 session was Lessons from a Futurist by Sheryl Connely, a Futurist from Ford Motor Company. She was an engaging speaker whose lessons centered around general notions about not being able to predict the future.
The 5:00 pm session also put on by Team Detroit was entitled Please Leave a Message, a panel of some advertising executives behind some Ford's recent commercials for the Fusion.
|Long lines - I was #191 in line for a panel with |
a seating capacity of 190
They talked about using customer feedback to create commercials. Here's one they did where Reggie Watts remixed a customer's comments about the Fusion:
They also talked about showing customer appreciation and played this video of the winner of someone who won the Mustang that she had created using their Mustang Customizer:
Overall, a couple of interesting panels and an entertaining way to start SXSWi 2013.